Low mortgage rates and tight inventory will increase competition for Mortgage Lending in 2020


Predictions for mortgage trends in 2020 are that mortgage rates will remain low in 2020 and affordable homes for sale will remain scarce. Mortgage lenders will need more targeted strategies to fill their loan pipelines and keep origination volumes from decreasing.

Prescreen Direct with Property

Zero in on property data for more targeted home equity and mortgage marketing

To help you enhance your acquisition strategies, Equifax now offers Prescreen Direct™ with Property – an acquisition solution for FCRA-compliant marketing campaigns that leverages both credit and property data to identify suitable mortgage and home equity marketing leads that meet your credit and loan-to-value (LTV) criteria in an efficient, timely manner.

Our flexible, low-cost prescreen solution helps you identify candidates who match your risk tolerance as ideal home equity targets. We create a prospect list based on your risk tolerance and criteria, such as state or zip code. We can also use your own list input to provide the credit and property data associated with each borrower – identifying the right targets, faster.

  • Harness the power of both credit and property data in a single solution for more targeted lists and enhanced response rates
  • Gain large-scale implementation at a price point that will fit almost any marketing budget
  • Modify criteria on the fly to manage risk and ensure a sufficient number of leads is available for a given campaign
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