Understanding Consumer Financial Durability

The coronovirus pandemic has impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers.

Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score.

See below to find out more:


Contact your Equifax sales agent today for a durability analysis of your customers.

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