Understanding Consumer Financial Durability
The coronovirus pandemic has impacted numerous U.S. households. But households are being affected unequally - with significant consequences for marketers.
Financial Durability is our measure of a household's ability to weather a financial storm. It's a more holistic way of understanding financial capacity that just income or credit score.
See below to find out more:
Contact your Equifax sales agent today for a durability analysis of your customers.