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Targeted Direct Marketing with Success
Consumers have a way of tuning out loan offers — that is, until they’re actually ready to open a new account. If you can put your message in front of them at that precise moment of interest, the chances of them accepting your pre-approved offer may soar.
Prescreen from Equifax helps you do exactly that. It cuts through the vast universe of consumers to help you identify prospects who are most likely to respond to your offers. From there, you can intelligently focus your marketing and sales efforts on those individuals who represent your most promising — and potentially profitable — audience. Simply put, Prescreen helps you make the right offer, to the right customer, at the right time.
Prescreen works by tapping the market-leading Equifax consumer credit file, to identify predictive data elements that can help calculate a consumer’s propensity to open one or more new accounts. What makes Prescreen unique is that it can also reveal which consumers are less likely to default on payments. So, while other tools can predict high open rates and high bad rates, Prescreen helps you find the sweet spot of lower risk accounts with high open rates.
Prescreen works by tapping the market-leading Equifax consumer credit file to identify predictive data elements that can help calculate a consumer’s propensity to open one or more new accounts.
It’s also highly flexible. Prescreen allows you to customize your credit score cutoffs based on your mailing volume and other factors. To further strengthen your marketing performance, it can be combined with predictive triggers to help you:
More than an acquisition tool to identify interested prospects, Prescreen can also be used at the point of sale to help boost up-sell and cross-sell efforts. Real-time, online results can help your onsite associates make competitive, time-sensitive offers at that critical moment when you have the customer’s undivided, face-to-face attention as they sit on the other side of the desk.
Whether you’re managing big marketing lists or one-on-one transactions, Prescreen is flexible, and easy to use in multiple situations. It can be used as a standalone data set, or integrated with other Equifax products such as predictive triggers for optimal results. Likewise, it can be accessed offline as a batch screen or online through a point-of-sale interface.