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Equifax Sales Agent
Reach potential borrowers when they’re in the market.

Ready to give up the guessing game and quickly identify new mortgage opportunities in your existing portfolio? We have a solution!
TargetPoint Alerts are near real-time or daily inquiry alerts that combine prequalifications (consumer-initiated soft inquiries) and credit applications (hard inquiries) for those who already do business with you.
These timely alerts help you find market-ready consumers by:
- Prescreening them to meet your credit criteria.
- Identifying those with a mortgage inquiry within the last day.
- Providing a fuller consumer profile with appended data.
Spot potential borrowers in your portfolio as they’re shopping their options—not after they’ve chosen.
Additional insights available beyond name and address:
- Current mortgage balance
- Presence of a home equity loan or line of credit
- Number of mortgages held
- Original mortgage balance, indicating potential home equity
- Credit score
- Length of credit history
TargetPoint Alerts are fully automated, and the output is securely delivered to you, your mail house, or your processor via encrypted data transfer.