Target credit‑ready prospects with confidence.

Consumers tune out most credit offers—until they’re actually ready to act. Prescreen by Equifax helps you reach consumers at the precise moment of interest, identifying prospects who are most likely to respond and are aligned with your risk strategy.

By leveraging insights from the Equifax consumer credit file and incorporating alternative data when needed, Prescreen enables more precise targeting, stronger response rates, and better long‑term account performance. This expanded view can include utilities, telecom, income, and specialty finance payment data to help uncover qualified applicants who might otherwise be overlooked.

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Prescreen helps you find the sweet spot of lower-risk accounts with high open rates.

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This solution can also be used in real‑time, point‑of‑sale environments to identity upsell and cross‑sell opportunities during high‑intent consumer interactions, helping you act when engagement is at its highest.

Key benefits

• Make confident, time‑sensitive offers when consumers are most likely to respond.
• Customize targeting using flexible credit score cutoffs and segmentation strategies.
• Increase lifetime value by focusing on higher‑potential accounts—not just higher volumes.
• Save money by excluding unqualified prospects or fraudulent synthetic identities from your list.

We can help you design and deliver smarter marketing prescreen campaigns. Contact us to get started!