Equifax’s IXI data provides new opportunities to reach equity in banking.

Recent legislative changes have resulted in many banks facing new and renewed lending guidelines. The regulatory expectation is that financial institutions must not only proactively develop outreach and marketing programs targeted to reach low- and moderate-income (LMI) individuals and those in majority-minority census tracts (MMCTs) but also secure those loans.


In March 2020, The Federal Reserve Board, the FDIC, and the Office of the Comptroller of the Currency issued a joint statement encouraging financial institutions to work with customers and communities adversely affected by COVID-19, particularly those who are LMI.

Read the complete interagency joint statement here.


The Consumer Financial Protection Bureau (CFPB) has emphasized regulation and enforcement of equity issues and anti-discrimination laws, including the Equal Credit Opportunity Act (ECOA) and the Fair Housing Act (FHA). These concerted efforts include several new fair lending policy initiatives and rule changes to promote equity in banking and a renewed focus on combatting redlining.

The Banking Law Journal has outlined important takeaways for financial institutions.

While there is uncertainty about how governing bodies will administer and implement the new guidelines, we do know that this emphasized regulation and enforcement will likely impact your current marketing efforts.

That’s where we can help.

By leveraging Equifax’s proprietary IXI™ data, your bank’s marketers can gain a more complete picture of households’ financial and economic positions with access to aggregated, anonymous consumer asset data that has been combined with additional measures of income, discretionary spending, and credit.

This non-FCRA-regulated data empowers you to improve your ROI by spending your marketing dollars on consumers within a census tract who are more likely to respond to your offer—resulting in more booked loans.

Better insights through IXI™ data help drive higher ROI and reach your CRA and fair lending goals by helping you to:

  • better understand which geographical areas provide the best opportunity for growth.
  • identify customers with the highest potential for growth.
  • market to customers who are a prime audience for specific products.

As a member of the IXI™ Network, you can leverage about $27 trillion in actual deposit account and investment position data and gain insights on data for more than 500 million accounts and one billion investment positions.