Resources

Resources tagged "Data-Driven Marketing Services"

How well are you marketing to Gen Z?

We want to help you attract and retain Gen Z consumers. But how much do you know about this group, whose oldest members have graduated college and entered the workforce? The Financial Brand has some great insights into the behaviors and preferences of Gen Z, such as: Different generations require different strategies; don’t get caught in a […]

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Three ways for banks to drive lasting growth

Your bank likely serves a wide range of customers—each with varying financial needs and goals. But not all customers offer the same potential. Especially when they face inflation and economic uncertainty.  In fact, according to Equifax, about 20% of households hold over 84% of the nation’s wealth. These are the consumers who hold the most opportunity […]

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Credit unions: Grow your member base, expand relationships, and manage risk.

Among inflation, job changes, and demand for auto, housing, travel, and more, there are many variables that affect a consumer’s wallet. These unplanned-for items might spark the need—and desire—for additional credit and financial services but can affect your members’ ability to meet their financial obligations. We can help you carefully craft your acquisition strategies and […]

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Grow deposits to balance your loan portfolio.

In this uncertain market, your financial institution might be looking to increase deposits and achieve more liquidity. We can help you do just that by providing the segmentation and analysis you need to help determine which of your consumers have the means to generate significant deposits. WealthComplete® Premier from Equifax differentiates among your consumer households based […]

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Make the most of consumers’ momentous occasions.

Life events are important marketing triggers. Significant life events like weddings and home buying often bring planned and unplanned expenses along with them. You can meet consumers where they are if you’re attune to their behavioral signals. But you might ask, “How do I pinpoint where my consumers are on their life journeys?” We can […]

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Live checks offer convenience + speed. 

The holiday season increases consumer spending. Gifts, travel, and special experiences can really add up—leaving your consumers strapped for cash this time of year. Help them put a little extra money in their pockets with a preapproved live check. If you aren’t offering them, your competitors will. Don’t leave money on the table as we […]

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Equifax’s IXI data provides new opportunities to reach equity in banking.

Recent legislative changes have resulted in many banks facing new and renewed lending guidelines. The regulatory expectation is that financial institutions must not only proactively develop outreach and marketing programs targeted to reach low- and moderate-income (LMI) individuals and those in majority-minority census tracts (MMCTs) but also secure those loans. COMMUNITY REINVESTMENT ACT (CRA) In March 2020, The […]

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Make smart marketing spends as the housing market cools.

Targeted marketing always wins, especially in a slowing market As the summer winds down and we head into Q4, it’s not surprising to see decreased home-buying activity. But compared to the recent housing hot streak, this seasonal drop seems to hit harder. Now, more than ever, it’s important to make your marketing dollars count. Reaching the […]

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Create tailored marketing lists that help drive greater revenue.

It’s hard to believe, but we’re nearing Q4! Now’s the time to plan your holiday promotions to attract new consumers and cross-sell services to existing ones. Good news: We can help you grow your book before year-end with an Equifax prescreen. A prescreen combines the data quality of Equifax’s vast credit database with insights from its attributes and […]

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Leverage key economic insights to power your marketing.

Segment consumers and find hidden opportunity based on economic potential. A common scenario: You have two consumers of similar ages, life stages, and demographics, and both have interest in your products and services. How do you know which will drive greater profitability now and have a higher lifetime value? We can help! Equifax IXI™ Data […]

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