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Resources tagged "Data-Driven Marketing Services"

Offer live checks to “Buy Now, Pay Later” consumers!

Engage a new generation of consumers whose “pay later” is now due. Many holiday shoppers who took advantage of the popular Buy Now, Pay Later (BNPL) option might have gotten a little too jolly at online checkout. As “pay later” becomes “payment due,” now is a great time to help these consumers out with a live check to consolidate multiple […]

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Reach underserved members with small-dollar loans and achieve balanced growth.

We know you are committed to conservative lending. Let’s alleviate any apprehension about live checks: You can select underwriting criteria to fit your comfort level. Your members can improve their creditworthiness by taking small, affordable loans from your credit union, eliminiating the need to visit other lenders. Live checks with reasonable rates are an attractive […]

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Live checks offer a convenient experience and financial literacy opportunities.

Help your members avoid the high rates of other financial institutions. A stress-free lending experienceWhen your members are hit with unanticipated car repair bills or want to supplement their vacation funds, they can be hesitant to apply for a loan in person—wanting to avoid the possibility of being turned down. The preapproval that comes with […]

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What is a live check, and how can it benefit your credit union?

It pays to write live checks. What is a live check? A live check is a real, negotiable check for a set loan amount sent to predefined member segments via direct mail. How does it work? How often should live checks go out?You decide the frequency—monthly, quarterly, annually. When sent regularly, live checks are more likely to hit mailboxes at the right […]

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Should you be doing more frequent Account Reviews?

Let’s find the ideal frequency of your Account Reviews. Now more than ever, frequent Account Reviews are critically important to your business. As the economy continues to rebound, I can help you understand your changing consumer risk, leverage seasonal opportunities, and equip you to take action. Do you wonder… Who will be able to pay their commitments […]

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Market your campaigns with earlier, increased holiday shopping in mind.

Align your holiday campaigns with shoppers’ early schedules. This year, many Americans will be looking to make up for the “missed” holidays of 2020, and to account for perceived supply-chain issues, shoppers will start early. Last year, 70% of shoppers planned to shop early to avoid crowds and out-of-stock items, according to Google product marketing manager Erin […]

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5 Holiday Audiences to Reach Before the End of the Year

Better marketing is powered by better data Want to know which online audiences you should be reaching this upcoming holiday season? Our Digital Targeting Segments can help you deliver your holiday promotions to the right audiences. Use our Digital Targeting Segments to reach the right online audiences just in time for high-potential shoppers to spend their cash. […]

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The new year will be here before you know it!

As you strategically plan and budget for 2022, we’d like to remind you that Equifax provides a wide range of solutions and capabilities beyond our traditional credit reports. If your strategic plan for 2022 includes priorities in technology, fraud prevention, online banking, risk management, new account acquisition, and/or process automation, consider how Equifax’s robust suite […]

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Quickly identify lending risks and opportunities

In a time of uncertainty, lenders face increased challenges on two fronts: many of your customers will be hit by life-altering events that increase their risk, while more prime customers will be targeted by your competitors. Smart Alerts from Equifax provides the near real-time updates and up-to-date customer data you need to effectively assess risks […]

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IXI: What it is and how it will help you win customers

First things first: Let’s explain IXI. What are the IXI Network and IXI data? Through the exclusive IXI network of more than 95 leading financial institutions, we directly measure about $20 trillion in anonymous U.S. consumer assets and investments, representing over 45 percent of all U.S. consumer invested assets. Banks, brokerages, insurance companies, and direct-marketed […]

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