Resources

Resources tagged "Data-Driven Marketing Services"

Credit card delinquencies are on the rise!

There’s no tiptoeing around it: Credit card delinquencies are the worst on record, according to recent Fed data. Almost 3.5% of card balances were at least 30 days past due as of the end of December. That’s the highest figure since the Fed starting tracking the data in 2012. How are you protecting your portfolio against rising […]

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Top 5 reasons to squeeze a(nother) portfolio review into 2023.

Looking for ways to add value to your business before closing this year’s books? An Equifax Portfolio Review is the perfect way to maximize any remaining funds in your 2023 budget. What is a portfolio review? A portfolio review proactively screens the accounts in your portfolio against criteria that you select. This powerful tool can quickly provide […]

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Student loan repayment may affect your business.

Source: The student loan crisis white paper, Shur℠, Equifax, and VantageScore®, July 2022. What will be the day-to-day impact on student loan borrowers in your portfolio? Do you know the balance of your consumers’ outstanding student loans? If not, you could—and should—find out. After more than a three-year pause, student loan repayment will soon restart. […]

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Stay ahead of losses in an uncertain market.

Sources: Equifax analysis; CNBC, July 13, 2022, and U.S. Bureau of Labor Statistics Price Index Summary;and “The student loan crisis” white paper, Shur, Equifax, and VantageScore®, July 2022. In uncertain times, businesses are inclined to pause certain business operations and may fail to uncover hidden risks while waiting for the perfect conditions to emerge. But you […]

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Grow and protect deposits in an uncertain economy

Did you know that 9% of households hold over 60% of all deposits across the country?* Growing and protecting deposits are top of mind for many financial institutions right now. Consumers are evaluating the best alternatives for their deposit dollars, and firms are shoring up liquidity in the face of possible future defaults. That’s why […]

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Portfolio monitoring is your new best friend.

Stay ahead of losses! If there were ever a time to start regular portfolio monitoring, the time would be now! With the current market uncertainties, you can’t afford not to proactively fend off losses. Equifax offers a simple, inexpensive way to find out which of your consumers might be headed for trouble. With portfolio monitoring, you […]

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Don’t lose momentum in a slow market!

Removing uncertainty starts with added visibility. Making confident decisions during economic fluctuations can be overwhelming when you don’t know what’s out there. To successfully navigate a rapidly changing market, you need a thorough understanding of the current landscape—only then can you build a roadmap. Confluent Strategies + Equifax provide deeper insights and timely alerts that […]

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Serving consumers in an uncertain market

Tips for getting proactive in an unsettled economy We’re three months into 2023, and many consumers are experiencing decreased tax returns, more frequent overdraft charges, dwindling savings, and other financial obstacles. How can you help consumers weather the storm without losing revenue? How can you make the best of an uncertain market? Implement an early-intervention […]

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Adapt your business goals to ethnic + generational shifts.

Assess relevant new data to meet consumer changes To adapt to consumer needs and preferences, you and your business must be aware of how the population is changing. There are two key demographic shifts to keep in mind: consumer diversity and generational trends. Consumers in the U.S. are becoming more ethnically diverse, and younger consumers […]

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How well are you marketing to Gen Z?

We want to help you attract and retain Gen Z consumers. But how much do you know about this group, whose oldest members have graduated college and entered the workforce? The Financial Brand has some great insights into the behaviors and preferences of Gen Z, such as: Different generations require different strategies; don’t get caught in a […]

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