In a time of uncertainty, lenders face increased challenges on two fronts: many of your customers will be hit by life-altering events that increase their risk, while more prime customers will be targeted by your competitors. Smart Alerts from Equifax provides the near real-time updates and up-to-date customer data you need to effectively assess risks […]
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Resources tagged "Data-Driven Marketing Services"
First things first: Let’s explain IXI. What are the IXI Network and IXI data? Through the exclusive IXI network of more than 95 leading financial institutions, we directly measure about $20 trillion in anonymous U.S. consumer assets and investments, representing over 45 percent of all U.S. consumer invested assets. Banks, brokerages, insurance companies, and direct-marketed […]
We recognize that internal compliance requirements can complicate your efforts when planning your investment and deposit gathering campaigns. You must be sure that the data you are using to identify high-asset and high-income consumers is both highly-targeted and compliant. To assist you in your efforts, Equifax makes it easier for you to use our market-leading […]
Compliance-friendly third party wealth solution provides 75% accuracy WealthComplete HD identifies deposit growth cases without using protected class variables. Read use case. Reducing risk and increasing efficiency for digital mortgages with third party verifications Equifax’s Jennifer Henry discusses why reliable, third party data remains a vital piece of the mortgage process. Read More. Go digital to reach […]
Leverage our expertise with Equifax’s unique household economic data, innovative analytics, and technology to grow relationships with the right consumers and deliver great consumer experiences. While you have access to great data, we understand that it may be difficult to make that data usable to drive marketing campaign strategies, identify top prospects, connect with consumers […]
Many of our partners are looking to significantly strengthen their up-sell, cross-sell, and customer engagement strategies in 2021. If you too are looking to expand your portfolio, increase acquisition, and maximize your marketing results, I recommend including Prescreens from Equifax in your marketing strategy. Prescreens cut through the vast universe of consumers to help you identify prospects […]
Live Checks: A virtual interview with Dawn Graeter, CEO of Southern Security Federal Credit Union Averaging more than 80% loan-to-share nationwide, Credit Unions have critical mass in consumer lending and are poised to eclipse $1 trillion in loans. But where’s the margin? At an average 0.90% ROA, most Credit Unions are asking themselves how to […]
Identify and reach prospective consumers with significant deposit potential Leverage an email prospecting list segmented by WealthComplete by Equifax to find opportunities using total household invested assets estimates. WealthComplete is best used for share of wallet opportunity analysis, asset allocation analysis, and targeting potential prospects in both offline and online applications. Take advantage of WealthComplete to: Better understand a consumer’s […]
Group Triples Cash-Rate for Live Check Direct Marketing Campaigns Consumer finance providers offer short-term, small-dollar loans to consumers who may encounter an emergency that requires an out of budget expense, or those who may need to cover a gap between paychecks to meet payment obligations. The Challenge While consumer finance companies largely rely on their […]
Target Consumers Who Are Most Likely to Respond to Your Pre-approved Offer Consumers have a way of tuning out loan offers — that is, until they’re actually ready to open a new account. If you can put your message in front of them at that precise moment of interest, the chances of them accepting your […]