Equifax Sales Agent
Reach underserved members with small-dollar loans and achieve balanced growth.
We know you are committed to conservative lending.
Let’s alleviate any apprehension about live checks:
- You can select underwriting criteria to fit your comfort level.
- Your members can improve their creditworthiness by taking small, affordable loans from your credit union, eliminiating the need to visit other lenders.
- Live checks with reasonable rates are an attractive solution to members who don’t have or want credit cards.
- Confluent Strategies and Equifax will guide you through the entire process and help you maximize this powerful marketing tool.
Case study: Southern Security Federal Credit Union
Pilot campaign (March 2017)
2,800 members, 100 responses
$1,000 checks to homeowners, $750 check to renters
7.99% APR fixed rate for 12 months
161% return on investment, $91,000 in new loans
Follow-up campaign (June 2018)
2,900 members, 100 responses
10.99% APR (still below most credit cards)
Nearly 200% return on investment, $123,000 in new loans
Tip: Customize your marketing focus depending on the time of year (e.g., summer vacations, back to school, holidays, etc.).