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Gain household economics info + grow deposits!
Economic Cohorts is a breakthrough segmentation solution that leverages Equifax’s aggregated economic information to segment households into 71 unique clusters.
Each cluster comes with a profile detailing likely income, spending, credit capacity, and credit usage of the households within the group—allowing you to better understand your portfolio and target your ideal prospects.
A non-FCRA regulated solution, Economic Cohorts provides the following household characteristics for each cluster:
- economic capacity, demographics/age range
- credit data
- geographic information
- consumer and media behaviors/preferences
- attitudes and lifestyle
Economic Cohorts helps you:
- Target current or prospective households that are mostly likely to generate new deposits.
- Meet federal requirements such as CRA/MMCT and CDFI by targeting households within certain income levels and geographic areas.
- Grow your consumer base with prospects whose household economic style and behavior most complement your current book.
As you get to know your consumers and prospects based on their household types, your marketing becomes more targeted and generates increased ROI. Even more, you can improve brand loyalty by offering your consumers products and services that suit and enhance their current lifestyles.