Looking to grow deposits?

Is your financial institution is looking to increase deposits? We can provide the segmentation and analysis you need to determine which of your consumers have the means to generate significant deposits.

WealthComplete® Premier from Equifax enables you to calculate share of wallet based on all liquid financial assets—about $61 trillion—held by U.S. households. And you can see each household’s estimated deposit assets broken out into six deposit sub-categories: interest checking, non-interest checking, CDs, savings, money market accounts, and other cash equivalents.

Use these valuable insights to assist with deposit-gathering strategies and product offers!

WealthComplete Premier differentiates among your consumer households based on their potential available funds to bring to your institution. It allows you to identify consumers by their likely financial potential so you can target more affluent households and gain insight on their deposit product allocation.