Create tailored marketing lists that help drive greater revenue.

It’s hard to believe, but we’re nearing Q4! Now’s the time to plan your holiday promotions to attract new consumers and cross-sell services to existing ones. Good news: We can help you grow your book before year-end with an Equifax prescreen.

A prescreen combines the data quality of Equifax’s vast credit database with insights from its attributes and scoring models. This powerful marketing tool allows you to identify consumers and prospects who are most likely to respond to your offers, and its customizable criteria provide you with preapproved lists to fit your acquisition and risk strategies. 

Equifax offers three prescreen options, based on your budget and unique needs, to fuel your FCRA-compliant marketing campaigns:

  • ProspectID™: a library of 600+ credit-related financial attributes, including event-based and predictive triggers.
  • ProspectID Plus (coming soon!): a curated list of selectable attributes including new propensity models plus IXI and alternative data.
  • Custom Prescreen: access to all Equifax scores and attributes in full custom mode to meet robust consumer risk criteria.

Are you ready to focus your marketing and boost your lending? We can help you determine which prescreen option will help you meet your goals and fit your budget.