Turn wealth trends into growth strategies across generations

Generational wealth trends continue to evolve—and lenders who understand where today’s assets sit are best positioned to grow relationships. According to Equifax IXI™ Network data:

• Retirees command nearly half (44%) of all U.S. investable assets.
• Gen X consumers, now entering their peak earning years, control 27% of the nation’s wealth.
• Millennials and Gen Z represent growing markets—holding a combined 17%—with significant opportunities in deposits as they begin to accumulate and diversify their assets.

Equifax’s proprietary IXI data goes beyond income to reveal true household financial capacity, helping you identify affluent and emerging affluent households in any generation. 

Whether your focus is Baby Boomers diversifying portfolios, Gen X increasing investments, or Millennials and Gen Z building long-term habits, IXI data provides the clarity to engage each group with the right products at the right time.

If you’d like to see how your bank can leverage these insights to sharpen your marketing and growth strategy, let’s connect.