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Group Triples Cash-Rate for Live Check Direct Marketing Campaigns Consumer finance providers offer short-term, small-dollar loans to consumers who may encounter an emergency that requires an out of budget expense, or those who may need to cover a gap between paychecks to meet payment obligations. The Challenge While consumer finance companies largely rely on their […]
Target Consumers Who Are Most Likely to Respond to Your Pre-approved Offer Consumers have a way of tuning out loan offers — that is, until they’re actually ready to open a new account. If you can put your message in front of them at that precise moment of interest, the chances of them accepting your […]
Improving Net Interest Margin with Qualified Unsecured Borrowers Averaging over 80% loan-to-share nationwide, credit unions have critical mass in consumer lending and are poised to eclipse $1 trillion in loans. But where’s the margin? At an average 0.90% ROA, most credit unions are asking themselves how to build their members’ equity in efficient and safe […]
