Resources

Today’s economy is creating a wider divide between consumers who are thriving financially and those facing increasing pressure. For financial institutions seeking deposit growth and long-term customer value, identifying and engaging wealthier households, HENRYs (High Earners, Not Rich Yet), and young affluent consumers has become a strategic imperative. The challenge is knowing where to find […]

Get ready to level up your account opening strategies! Equifax has expanded its partnership with MeridianLink and is rolling out powerful new solutions inside your LOS. Check out the game-changing solutions that are now live* in your system:

When was the last time you updated your portfolio data? Do you know which of your consumers might be facing financial stress? In today’s fast-changing market, keeping portfolio data current is more important than ever. An Equifax Portfolio Review helps you proactively manage portfolio performance while minimizing risk. If you’re already reviewing annually, consider increasing to biannually or […]

Discover real opportunity in a fast‑changing small business landscape With more than 5 million new business applications filed annually, the SMB market is moving faster than most databases can keep up with. In fact, roughly 25% of B2B marketing data decays every year due to closures or entity changes. If you’re using static lists, you’re […]

The end of the “average” consumer For years, lenders have relied on averaged indicators to guide growth and risk strategies. But the latest Equifax Market Pulse Index reinforces a critical shift: the “average” consumer is disappearing. Today’s economy is increasingly polarized, with consumers moving decisively toward opposite ends of the financial spectrum. That makes one-size-fits-all […]

As consumers settle into the new year, many are actively looking for ways to pay down balances and regain control of their finances after the holidays. We’re here to help you help them! An Equifax Prescreen delivers valuable, pre-approved consumer prospects tailored to your credit profile criteria and helps you connect with consumers when they need support—especially […]

A new year reminder: Equifax delivers far more than credit data. Through Confluent Strategies, you have access to an exclusive suite of data and analytics solutions designed to help you make smarter decisions, spot opportunities sooner, and measure what’s working—clearly and confidently. Whether your goals this year include growth, efficiency, or greater consumer engagement, Equifax insights […]

Generational wealth trends continue to evolve—and lenders who understand where today’s assets sit are best positioned to grow relationships. According to Equifax IXI™ Network data: Equifax’s proprietary IXI data goes beyond income to reveal true household financial capacity, helping you identify affluent and emerging affluent households in any generation.  Whether your focus is Baby Boomers diversifying […]

We haven’t quite reached Q4, but now’s the time when many businesses begin discussing next year’s budgets. As you plan for 2026, don’t forget that Equifax provides a wide range of services: Whether your strategic plan includes implementing regular or more frequent portfolio reviews, fine-tuning your marketing prescreens, or evaluating your current credit score model, […]

Source: Forbes Student loan exposure should be on your radar, even if your institution doesn’t offer student loans. Either way, you definitely have consumers affected by changes in the federal student loan program. Forbearance and repayment plans are in limbo, but one thing is clear: There are 9.2 million borrowers behind on their student loan […]