Resources

Generational wealth trends continue to evolve—and lenders who understand where today’s assets sit are best positioned to grow relationships. According to Equifax IXI™ Network data: Equifax’s proprietary IXI data goes beyond income to reveal true household financial capacity, helping you identify affluent and emerging affluent households in any generation.  Whether your focus is Baby Boomers diversifying […]

We haven’t quite reached Q4, but now’s the time when many businesses begin discussing next year’s budgets. As you plan for 2026, don’t forget that Equifax provides a wide range of services: Whether your strategic plan includes implementing regular or more frequent portfolio reviews, fine-tuning your marketing prescreens, or evaluating your current credit score model, […]

Source: Forbes Student loan exposure should be on your radar, even if your institution doesn’t offer student loans. Either way, you definitely have consumers affected by changes in the federal student loan program. Forbearance and repayment plans are in limbo, but one thing is clear: There are 9.2 million borrowers behind on their student loan […]

Reveal hidden prospects with comprehensive data Richer data can reveal hidden segments that are likely good prospects—even among households with the same credit score or income. With insights from Equifax solutions like the Financial Durability Index, you can create the most efficient marketing strategies and drive profitable growth. Are you ready to take segments of your portfolio from […]

A different way to build your real estate loan pipeline! Now that mortgage business is picking up, lenders are looking to build their mortgage and home equity pipelines. Wouldn’t you like to know… We can help you get that information and more. Or maybe you want to market HELOCs to homeowners who are handcuffed by a […]

Now’s the time to start regular portfolio monitoring! With the current market uncertainties, you can’t afford not to proactively fend off losses. Take action.Equifax offers a simple, inexpensive way to find out which of your consumers might be headed for trouble. With portfolio monitoring, you can track the criteria of your choice on a schedule that […]

Economic Cohorts is a breakthrough segmentation solution that leverages Equifax’s aggregated economic information to segment households into 71 unique clusters. Each cluster comes with a profile detailing likely income, spending, credit capacity, and credit usage of the households within the group—allowing you to better understand your portfolio and target your ideal prospects. A non-FCRA regulated solution, […]

Back-to-school season is around the corner, and many of your consumers will take on additional expenses such as tuition, dorm room furnishings, laptops, school supplies, clothing, and travel. Help them put extra money in their wallets with preapproved live checks. An Equifax Prescreen delivers valuable, preapproved consumer prospects tailored to your credit profile criteria and helps you […]

Is your financial institution is looking to increase deposits? We can provide the segmentation and analysis you need to determine which of your consumers have the means to generate significant deposits. WealthComplete® Premier from Equifax enables you to calculate share of wallet based on all liquid financial assets—about $61 trillion—held by U.S. households. And you […]

There’s no tiptoeing around it: Credit card delinquencies are the worst on record, according to recent Fed data. Almost 3.5% of card balances were at least 30 days past due as of the end of December. That’s the highest figure since the Fed starting tracking the data in 2012. How are you protecting your portfolio against rising […]