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Assess relevant new data to meet consumer changes To adapt to consumer needs and preferences, you and your business must be aware of how the population is changing. There are two key demographic shifts to keep in mind: consumer diversity and generational trends. Consumers in the U.S. are becoming more ethnically diverse, and younger consumers […]
Nine benefits of fraud detection + prevention The benefits of fraud detection and prevention boil down to one important thing: more revenue. If you don’t do anything to detect and prevent fraud, you stand to lose a significant amount of money. But if you prioritize fraud detection and prevention, you’re likely to increase revenue and grow […]
We want to help you attract and retain Gen Z consumers. But how much do you know about this group, whose oldest members have graduated college and entered the workforce? The Financial Brand has some great insights into the behaviors and preferences of Gen Z, such as: Different generations require different strategies; don’t get caught in a […]
Your bank likely serves a wide range of customers—each with varying financial needs and goals. But not all customers offer the same potential. Especially when they face inflation and economic uncertainty. In fact, according to Equifax, about 20% of households hold over 84% of the nation’s wealth. These are the consumers who hold the most opportunity […]
When you partner with Confluent Strategies + Equifax, you get the very best compliance solutions and regulatory expertise. We design our solutions to withstand the highest levels of scrutiny, and we’re here to serve as an expert advisor if your organizational compliance is ever questioned. Benefits of streamlined compliance services Equifax offers a robust suite […]
In this uncertain market, your financial institution might be looking to increase deposits and achieve more liquidity. We can help you do just that by providing the segmentation and analysis you need to help determine which of your consumers have the means to generate significant deposits. WealthComplete® Premier from Equifax differentiates among your consumer households based […]
As the market continues to inflate, you will likely experience an increase in delinquencies. As such, you might also need help with collections to avoid costly charge-offs. We have a solution to help you capture more past-due payments! When you leverage a solution like Verification of Employment (VOE) from The Work Number® (TWN) and Equifax, you […]
Life events are important marketing triggers. Significant life events like weddings and home buying often bring planned and unplanned expenses along with them. You can meet consumers where they are if you’re attune to their behavioral signals. But you might ask, “How do I pinpoint where my consumers are on their life journeys?” We can […]
It’s time for your financial institution to contribute its commercial data to the Commercial Financial Network. Otherwise, you’re missing out on invaluable reciprocal data that can fine-tune your commercial decisioning. But first, here are a few things you should know: What is the Commercial Financial Network (CFN)?The CFN is a massive data exchange spanning many […]
The “R” word can’t be ignored. Get prepared now! As growth slowed in 2019, we were reminded of the Great Recession of 2009, and we are increasingly on the lookout for the next one. According to some economists, it’s a question of when—not if—a recession will arrive. Now’s the time to prepare so you’re not […]
