Resources

The intel you need to make confident business decisions.

Serving consumers in an uncertain market

Tips for getting proactive in an unsettled economy We’re three months into 2023, and many consumers are experiencing decreased tax returns, more frequent overdraft charges, dwindling savings, and other financial obstacles. How can you help consumers weather the storm without losing revenue? How can you make the best of an uncertain market? Implement an early-intervention […]

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Consumers want a financial wellness experience.

Are you the trusted advisor your consumers need? In the current economy, many consumers are worried about finances and could use support in the way of financial education and money management tools. If your business can provide that, you will likely win the consumer satisfaction game. Beyond digital solutions and fast, convenient service, many Americans now […]

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Adapt your business goals to ethnic + generational shifts.

Assess relevant new data to meet consumer changes To adapt to consumer needs and preferences, you and your business must be aware of how the population is changing. There are two key demographic shifts to keep in mind: consumer diversity and generational trends. Consumers in the U.S. are becoming more ethnically diverse, and younger consumers […]

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Turn fraud loss into increased revenue

Nine benefits of fraud detection + prevention The benefits of fraud detection and prevention boil down to one important thing: more revenue. If you don’t do anything to detect and prevent fraud, you stand to lose a significant amount of money. But if you prioritize fraud detection and prevention, you’re likely to increase revenue and grow […]

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How well are you marketing to Gen Z?

We want to help you attract and retain Gen Z consumers. But how much do you know about this group, whose oldest members have graduated college and entered the workforce? The Financial Brand has some great insights into the behaviors and preferences of Gen Z, such as: Different generations require different strategies; don’t get caught in a […]

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Kick-start the new year with these two new lending tools

We understand the process of collecting a borrower’s credit, income, and asset information to complete a URLA can be time-consuming and inefficient. We have solution—with no need to chase down information or wait for a borrower to provide the necessary documents! Asset View from Equifax provides borrowers an easy-to-use, self-service portal that connects you to your borrowers’ […]

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Three ways for banks to drive lasting growth

Your bank likely serves a wide range of customers—each with varying financial needs and goals. But not all customers offer the same potential. Especially when they face inflation and economic uncertainty.  In fact, according to Equifax, about 20% of households hold over 84% of the nation’s wealth. These are the consumers who hold the most opportunity […]

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Credit unions: Grow your member base, expand relationships, and manage risk.

Among inflation, job changes, and demand for auto, housing, travel, and more, there are many variables that affect a consumer’s wallet. These unplanned-for items might spark the need—and desire—for additional credit and financial services but can affect your members’ ability to meet their financial obligations. We can help you carefully craft your acquisition strategies and […]

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Comply with regulations + minimize losses.

When you partner with Confluent Strategies + Equifax, you get the very best compliance solutions and regulatory expertise. We design our solutions to withstand the highest levels of scrutiny, and we’re here to serve as an expert advisor if your organizational compliance is ever questioned. Benefits of streamlined compliance services Equifax offers a robust suite […]

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Grow deposits to balance your loan portfolio.

In this uncertain market, your financial institution might be looking to increase deposits and achieve more liquidity. We can help you do just that by providing the segmentation and analysis you need to help determine which of your consumers have the means to generate significant deposits. WealthComplete® Premier from Equifax differentiates among your consumer households based […]

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