Resources

Leverage our expertise with Equifax’s unique household economic data, innovative analytics, and technology to grow relationships with the right consumers and deliver great consumer experiences. While you have access to great data, we understand that it may be difficult to make that data usable to drive marketing campaign strategies, identify top prospects, connect with consumers […]

We understand that you are likely under pressure to not only maintain your current portfolio but also aggressively grow it in the new year.  That can be hard to do if you don’t have the highly detailed customer-level information you need to identify customers for your marketing efforts.  That’s something we can help you navigate. By […]

Many of our partners are looking to significantly strengthen their up-sell, cross-sell, and customer engagement strategies in 2021. If you too are looking to expand your portfolio, increase acquisition, and maximize your marketing results, I recommend including Prescreens from Equifax in your marketing strategy. Prescreens cut through the vast universe of consumers to help you identify prospects […]

Accommodations provided by the CARES Act are coming to an end, the U.S. is down 8 million jobs (AC Cutts & Associates), and average wage income is down 22% since March (Equifax, 2020).  With the added recent furloughs and layoffs, it’s clear that increasing the frequency and depth of account review is imperative to ensure […]

Many of our partners are now researching price-competitive credit scoring options for their business. Price increases, score fluctuations, and the ability to score thin credit files have creditors searching for an alternate credit score. If you, too, are considering a change, I recommend you consider VantageScore from Equifax. VantageScore is a predictive scoring model that leverages […]

Understanding consumer financial durability The coronavirus pandemic has impacted numerous U.S. households—but in different ways. Financial Durability helps marketers understand the financial capacity of households more holistically, beyond income and credit score. FICO study finds most banks lack digital identity verification During COVID-19 more consumers than ever are using online banking. Yet, a new survey […]

Bring more consumers into view Start ahead with consumer-permissioned utility and telco data. To close this gap, you need a broader view of consumers. Consumer-permissioned utility and telco data from Equifax allows you access to payment histories from over 6,000 electric, natural gas, water, waste, cable, telecom, and internet providers.  Utility data has the power to […]

Rethinking lending & credit in a post-covid world The COVID-19 crisis has increased the need for digital lending platforms and processes more than any previous event. To respond to the needs of current borrowers and to serve the needs of future borrowers, banks and credit unions must simplify borrowing and provide more options for consumers […]

Stay in-the-know about your customers’ employment and income changes While there’s been recent improvement in the nation’s unemployment rate, layoffs don’t seem to be slowing down, according to Marianne Wanamaker, a labor economist at the University of Tennessee, Knoxville. This could mean your customers are experiencing a financial change you don’t know about yet.  Strengthen your existing […]

Expanding data creates decisioning flexibility To make better risk assessments and lending decisions, you need a 360-degree view of someone’s financial profile. Because in reality, consumers are so much more than just credit-specific information. Start ahead with Equifax. Start strong with expanded data from Equifax. We put the credit file at the center of everything — […]