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We understand that you are likely under pressure to not only maintain your current portfolio but also aggressively grow it in the new year. That can be hard to do if you don’t have the highly detailed customer-level information you need to identify customers for your marketing efforts. That’s something we can help you navigate. By […]
Many of our partners are looking to significantly strengthen their up-sell, cross-sell, and customer engagement strategies in 2021. If you too are looking to expand your portfolio, increase acquisition, and maximize your marketing results, I recommend including Prescreens from Equifax in your marketing strategy. Prescreens cut through the vast universe of consumers to help you identify prospects […]
An estimated 9 million Americans have their identities stolen each year. Identity thieves are becoming more and more cunning, utilizing both traditional and sophisticated technology to drain accounts and damage credit. The cost to your business — left with unpaid bills racked up by scam artists — can be staggering. The Red Flags Rule requires many […]
Contactless and Self-Service are Here to Stay Now more than ever, consumers expect real, contactless experience. It is time to create those experiences the right way. It is time to listen to consumers and adapt business models to make self-service and contactless the first design option for your services. Not the last. Read more… Checklist: Marketing […]
5 Tips for Running a Successful Auto Refinance Program How to run a successful Auto Refinance Program Know the APR. Calculate the annual percentage rate of your members’ most recently opened auto loans and look for opportunity to beat their current APR. Target the right consumers. Select the best criteria to ensure only the right members are […]
Accommodations provided by the CARES Act are coming to an end, the U.S. is down 8 million jobs (AC Cutts & Associates), and average wage income is down 22% since March (Equifax, 2020). With the added recent furloughs and layoffs, it’s clear that increasing the frequency and depth of account review is imperative to ensure […]
Many of our partners are now researching price-competitive credit scoring options for their business. Price increases, score fluctuations, and the ability to score thin credit files have creditors searching for an alternate credit score. If you, too, are considering a change, I recommend you consider VantageScore from Equifax. VantageScore is a predictive scoring model that leverages […]
Housing starts hit highest pace since 2006 Single-family housing starts ended 2020 on a high note, rising 12% in December to a 1.338 million-unit pace – the highest pace since 2006, according to the Census Bureau. That’s up 27.8% from one year ago, a remarkable figure given the economic effects of the COVID-19 pandemic, per […]
Understanding consumer financial durability The coronavirus pandemic has impacted numerous U.S. households—but in different ways. Financial Durability helps marketers understand the financial capacity of households more holistically, beyond income and credit score. FICO study finds most banks lack digital identity verification During COVID-19 more consumers than ever are using online banking. Yet, a new survey […]
Give your customers the transparency they want (and get the insight you need) Now more than ever, your consumers seek to have a clear understanding of their current credit status and how lenders view them. FICO® Score Open Access enables you to build loyalty and trust with your consumers by sharing the FICO® scores you already use […]
