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Stay ahead of losses! If there were ever a time to start regular portfolio monitoring, the time would be now! With the current market uncertainties, you can’t afford not to proactively fend off losses. Equifax offers a simple, inexpensive way to find out which of your consumers might be headed for trouble. With portfolio monitoring, you […]
Removing uncertainty starts with added visibility. Making confident decisions during economic fluctuations can be overwhelming when you don’t know what’s out there. To successfully navigate a rapidly changing market, you need a thorough understanding of the current landscape—only then can you build a roadmap. Confluent Strategies + Equifax provide deeper insights and timely alerts that […]
Tips for getting proactive in an unsettled economy We’re three months into 2023, and many consumers are experiencing decreased tax returns, more frequent overdraft charges, dwindling savings, and other financial obstacles. How can you help consumers weather the storm without losing revenue? How can you make the best of an uncertain market? Implement an early-intervention […]
Assess relevant new data to meet consumer changes To adapt to consumer needs and preferences, you and your business must be aware of how the population is changing. There are two key demographic shifts to keep in mind: consumer diversity and generational trends. Consumers in the U.S. are becoming more ethnically diverse, and younger consumers […]
We want to help you attract and retain Gen Z consumers. But how much do you know about this group, whose oldest members have graduated college and entered the workforce? The Financial Brand has some great insights into the behaviors and preferences of Gen Z, such as: Different generations require different strategies; don’t get caught in a […]
Your bank likely serves a wide range of customers—each with varying financial needs and goals. But not all customers offer the same potential. Especially when they face inflation and economic uncertainty. In fact, according to Equifax, about 20% of households hold over 84% of the nation’s wealth. These are the consumers who hold the most opportunity […]
Among inflation, job changes, and demand for auto, housing, travel, and more, there are many variables that affect a consumer’s wallet. These unplanned-for items might spark the need—and desire—for additional credit and financial services but can affect your members’ ability to meet their financial obligations. We can help you carefully craft your acquisition strategies and […]
In this uncertain market, your financial institution might be looking to increase deposits and achieve more liquidity. We can help you do just that by providing the segmentation and analysis you need to help determine which of your consumers have the means to generate significant deposits. WealthComplete® Premier from Equifax differentiates among your consumer households based […]
Life events are important marketing triggers. Significant life events like weddings and home buying often bring planned and unplanned expenses along with them. You can meet consumers where they are if you’re attune to their behavioral signals. But you might ask, “How do I pinpoint where my consumers are on their life journeys?” We can […]
The holiday season increases consumer spending. Gifts, travel, and special experiences can really add up—leaving your consumers strapped for cash this time of year. Help them put a little extra money in their pockets with a preapproved live check. If you aren’t offering them, your competitors will. Don’t leave money on the table as we […]
