Resources

It pays to write live checks. What is a live check? A live check is a real, negotiable check for a set loan amount sent to predefined member segments via direct mail. How does it work? How often should live checks go out?You decide the frequency—monthly, quarterly, annually. When sent regularly, live checks are more likely to hit mailboxes at the right […]

Let’s find the ideal frequency of your Account Reviews. Now more than ever, frequent Account Reviews are critically important to your business. As the economy continues to rebound, I can help you understand your changing consumer risk, leverage seasonal opportunities, and equip you to take action. Do you wonder… Who will be able to pay their commitments […]

Align your holiday campaigns with shoppers’ early schedules. This year, many Americans will be looking to make up for the “missed” holidays of 2020, and to account for perceived supply-chain issues, shoppers will start early. Last year, 70% of shoppers planned to shop early to avoid crowds and out-of-stock items, according to Google product marketing manager Erin […]

Better marketing is powered by better data Want to know which online audiences you should be reaching this upcoming holiday season? Our Digital Targeting Segments can help you deliver your holiday promotions to the right audiences. Use our Digital Targeting Segments to reach the right online audiences just in time for high-potential shoppers to spend their cash. […]

As you strategically plan and budget for 2022, we’d like to remind you that Equifax provides a wide range of solutions and capabilities beyond our traditional credit reports. If your strategic plan for 2022 includes priorities in technology, fraud prevention, online banking, risk management, new account acquisition, and/or process automation, consider how Equifax’s robust suite […]

In a time of uncertainty, lenders face increased challenges on two fronts: many of your customers will be hit by life-altering events that increase their risk, while more prime customers will be targeted by your competitors. Smart Alerts from Equifax provides the near real-time updates and up-to-date customer data you need to effectively assess risks […]

First things first: Let’s explain IXI. What are the IXI Network and IXI data? Through the exclusive IXI network of more than 95 leading financial institutions, we directly measure about $20 trillion in anonymous U.S. consumer assets and investments, representing over 45 percent of all U.S. consumer invested assets. Banks, brokerages, insurance companies, and direct-marketed […]

We recognize that internal compliance requirements can complicate your efforts when planning your investment and deposit gathering campaigns. You must be sure that the data you are using to identify high-asset and high-income consumers is both highly-targeted and compliant. To assist you in your efforts, Equifax makes it easier for you to use our market-leading […]

Compliance-friendly third party wealth solution provides 75% accuracy WealthComplete HD identifies deposit growth cases without using protected class variables. Read use case. Reducing risk and increasing efficiency for digital mortgages with third party verifications Equifax’s Jennifer Henry discusses why reliable, third party data remains a vital piece of the mortgage process. Read More. Go digital to reach […]

Leverage our expertise with Equifax’s unique household economic data, innovative analytics, and technology to grow relationships with the right consumers and deliver great consumer experiences. While you have access to great data, we understand that it may be difficult to make that data usable to drive marketing campaign strategies, identify top prospects, connect with consumers […]