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Life events are important marketing triggers. Significant life events like weddings and home buying often bring planned and unplanned expenses along with them. You can meet consumers where they are if you’re attune to their behavioral signals. But you might ask, “How do I pinpoint where my consumers are on their life journeys?” We can […]
The holiday season increases consumer spending. Gifts, travel, and special experiences can really add up—leaving your consumers strapped for cash this time of year. Help them put a little extra money in their pockets with a preapproved live check. If you aren’t offering them, your competitors will. Don’t leave money on the table as we […]
Recent legislative changes have resulted in many banks facing new and renewed lending guidelines. The regulatory expectation is that financial institutions must not only proactively develop outreach and marketing programs targeted to reach low- and moderate-income (LMI) individuals and those in majority-minority census tracts (MMCTs) but also secure those loans. COMMUNITY REINVESTMENT ACT (CRA) In March 2020, The […]
Targeted marketing always wins, especially in a slowing market As the summer winds down and we head into Q4, it’s not surprising to see decreased home-buying activity. But compared to the recent housing hot streak, this seasonal drop seems to hit harder. Now, more than ever, it’s important to make your marketing dollars count. Reaching the […]
It’s hard to believe, but we’re nearing Q4! Now’s the time to plan your holiday promotions to attract new consumers and cross-sell services to existing ones. Good news: We can help you grow your book before year-end with an Equifax prescreen. A prescreen combines the data quality of Equifax’s vast credit database with insights from its attributes and […]
Segment consumers and find hidden opportunity based on economic potential. A common scenario: You have two consumers of similar ages, life stages, and demographics, and both have interest in your products and services. How do you know which will drive greater profitability now and have a higher lifetime value? We can help! Equifax IXI™ Data […]
WealthComplete® Premier is the key to reaching your consumers and prospects with high potential. Available to you as an Equifax IXI™ Data Network member, this valuable solution provides a complete picture of liquid financial assets for nearly every U.S. household. By gaining insight on consumers’ and prospects’ assets and investments, your financial institution can grow its share of consumer wallet […]
Do you know how many of your consumers have auto loans with other financial institutions? What about their current APRs? We know you’d like to get your hands on valuable insights like these, and we can help you secure them—completely free of charge. Ask us how! Next, you can put this data to work with […]
Recent legislative changes have resulted in many banks scrambling to adhere to new lending guidelines. COMMUNITY REINVESTMENT ACT (CRA)In March 2020, The Federal Reserve Board, the FDIC, and the Office of the Comptroller of the Currency issued a joint statement encouraging financial institutions to work with customers and communities adversely affected by COVID-19, particularly those who are low- and moderate-income. Read […]
The IXI™ Network is an exclusive group of more than 95 leading U.S. financial institutions. Using network data, Equifax directly measures anonymous U.S. consumer assets and investments—about $27 trillion, which is more than 45% of all U.S. consumer invested assets. We help marketers gain a more complete picture of households’ financial and economic positions by collecting […]
